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1. Maximise your Avios, air miles and hotel points
1.1. Hotels.com considering changes to the ‘free night for every 10 nights you stay’ benefit
Hotels.com is currently contemplating adjustments to its ‘free night for every 10 nights you stay’ benefit under the Hotels.com Rewards program.
1.2. Details of the current Hotels.com Rewards scheme
The current Hotels.com Rewards scheme offers a straightforward and valuable reward system where customers earn a free night for every 10 nights stayed. The free night’s value is based on the average ex-tax price of the ten nights, with no time limit for earning the free night as long as there is one stay every 12 months.
1.3. Comparison of proposed options for Hotels.com Rewards
The company has presented various proposed options in a recent survey to members, each offering different benefits such as the ability to use credits for breakfast, upgrades, and spa services. The proposed options range from earning credits after each stay to earning credits based on membership status and specific properties earning higher credits.
2. Benefits of Hotels.com Rewards
2.1. How the reward program works
Hotels.com Rewards allows customers to earn rewards for every stay, regardless of the hotel brand or location. The program incentivizes loyalty with a simple and flexible earning structure, making it attractive to a wide range of travelers.
2.2. Advantages of Hotels.com Rewards over standard hotel loyalty schemes
One key advantage of Hotels.com Rewards is its extensive hotel inventory, offering more choices than most major hotel loyalty programs. Customers also appreciate the ability to earn rewards even at independent properties, without being tied to a single hotel brand.
2.3. Potential changes in benefits based on survey responses
The survey responses may indicate potential changes to the Hotels.com Rewards program, such as adjusting credit percentages, redemption options, and status requirements. These changes could impact how customers perceive the value of the program and their loyalty towards Hotels.com.
3. Survey Scenarios for Hotels.com Rewards
3.1. Overview of different options presented in the survey
The survey presented various scenarios to respondents, including options like earning credits after each stay, redeeming credits for different benefits, and setting requirements for credit redemption percentages.
3.2. Comparison of credit percentages and redemption options
The scenarios compared different credit percentages earned per stay and the flexibility of redemption options, such as using credits for hotel amenities, Lyft or Uber credits, or airport lounge passes.
3.3. Analysis of potential impact on customers
Based on the survey scenarios, the potential changes to Hotels.com Rewards could influence customer behavior, loyalty, and satisfaction. Understanding how customers perceive these proposed changes is crucial in determining the program’s future success.
4. Comparison to Other Travel Reward Programs
4.1. Distinction between Hotels.com and sister companies like Expedia
Hotels.com and Expedia, though sister companies, differ mainly in their loyalty programs. Hotels.com offers a robust reward scheme, setting it apart from Expedia and ebookers.
4.2. Evaluation of Expedia Rewards and ebookers BONUS
Expedia’s loyalty program, Expedia Rewards, and ebookers BONUS+ are less appealing compared to Hotels.com Rewards. Expedia’s rewards lack the same value, while ebookers BONUS+ offers some perks like airport lounge passes.
4.3. Importance of maintaining a robust loyalty scheme for Hotels.com
A strong loyalty program like Hotels.com Rewards is crucial for its differentiation from sister companies and ensuring customer retention and satisfaction.
5. Customer Feedback on Hotels.com Rewards
5.1. Personal experiences with Hotels.com Rewards
While some customers find Hotels.com Rewards beneficial due to its simplicity and wide hotel selection, others express disappointment over the lack of status benefits.
5.2. Preferences for fixed rewards versus credit percentage
Customers weigh in on their preference between fixed rewards and credit percentages, with some favoring immediate redemptions while others value flexibility.
5.3. Concerns about potential changes in redemption requirements
Customers express concerns about proposed changes to the redemption requirements of Hotels.com Rewards, such as needing to cover a certain percentage of the stay with credits.
6. Impact of COVID-19 on Hotels.com Rewards
6.1. Question on extending expiration of existing credits
Concerns arise regarding the potential expiration of existing credits amid the COVID-19 situation and the feasibility of making bookings during this time.
6.2. Alternative booking options during the current situation
Customers seek alternative booking options given the current travel restrictions and uncertainties, particularly focusing on safety and flexibility.
6.3. Availability of shared hostels for redeeming credits
Shared hostels provide a viable option for redeeming credits, especially for those looking for budget-friendly and accessible accommodations during these challenging times.